This past weekend I had the privilege to participate in the Warrior Event here in Raleigh, North Carolina. This is the 4th time the event has been held and I have to say it was fantastic. This is the first time I was able to attend and I’m glad I was able to go. Since I live here in the Raleigh area I was able to volunteer and help make the event a success.
My goals for attending the event, was to meet and start building relationships with some of the amazing people who attend these types of events. I certainly reached my goal however what I didn’t expect was who those people were going to be. I had the awesome opportunity to sit down and have lengthy conversations with people like Gaz Cooper, Ty Cohen, Omar Martin and Ken McArthur. And even better, there were personal deep conversations that inspired me and encouraged me in ways that I can’t even begin to express.
I accidentally started the weekend off by doing something truly brilliant. I know that sounds a little silly, but keep reading. My role this weekend was to help the speakers man the table where they would sell their special offers after they spoke. So I really didn’t have much to do right at the beginning of the conference. So I stood at the main door going into the room and greeted every single person that went in. I also made sure they had their name tags filled out and got their goodie bags before going inside. I know it doesn’t sound like a lot, but you know what, by the end of the weekend I realized that it was one of the best things I could have done. I had the chance to personally introduce and greet every amazing person that came through that door.
I don’t have enough room or time to be able to cover everything that happened over this amazing weekend, but I will highlight some of those things that I found most insightful and inspiring. The first speaker was Ken McArthur. His presentation was entitled, “Squeezing Maximum Networking Juice Out Of This Weekend”. His message was to take advantage of the extremely smart and talented people that were here for this event and to reach out and meet as many of them as you can. To establish relationships with people that you can continue to nurture and grow in the coming years. He didn’t have to tell me twice and I had the opportunity to speak with Ken several more times throughout the weekend one on one.
Next up was Colin Theriot, creator of the Cult of Copy. When I had looked over the list of speakers for the day, his name was not on the list of speakers that I was looking forward to hearing. I mean he’s talking about “Dark-art Persuasion & Cult-building Copywriting”. I’m not a copywriter and I just wasn’t sure I’d be interested. Was I ever wrong! Colin shared with us how he’s utilizing his Facebook Group to create a following that eagerly awaits his next product and while at the same time creating a unmistakable amount of value for all those involved. I was furiously taking notes and by the end of the day I had joined his cult to learn more. One of the biggest eye opening pieces of his presentation was that I had many of the same opportunities around me right now that I could use better to start building my brand to create my own following.
Here it was just 11am on Day 1 and I was already giddy with excitement and overwhelmed. I couldn’t wait for the rest of the weekend to continue. At this time, it was Omar Martin’s turn to speak. At first when he started I was a little unsure about how I was going to relate to this guy. By the end of the weekend I had many chances to sit down and talk with both Omar and Melinda Martin and I found out that they are an awesome couple to hang out with and I really enjoyed just learning more about them.
Lunch arrived and with that I was able to sit down and really talk with a small group of guys which included Gaz Cooper. I was already familiar with Gaz and he was honestly the one guy I was looking forward to hearing at this event. He’s really big on Amazon sites and I wanted to hear what he had to share. Between this lunchtime conversation and his presentation I was not disappointed at all. I’m not one of those people who have to get pictures taken at events like this, but I had to get a picture with Gaz. He is inspiring and encouraging and I promised him that I would buckle down and focus myself on my particular niche. And that I would stop being pulled away by the bright shiny distractions. So Gaz, this is my first step in that direction. Taking action by capturing the lessons learned from this weekend so that I can refer back to them when I get discouraged or distracted.
I would like to walk in Gaz’s footsteps in one particular way. Gaz attended his first ever Warrior event last year as an attendee who was just getting started in the IM area. This year he was invited back to speak. Not that I want to speak at these events, but I want to come back to this event next year further down my path than I was this year.
The day ended with the Expert Panel and probably the best moment for me this weekend. Earlier in the day, I saw that Ty Cohen had arrived at the event. From across the room, knowing how successful he was I just felt almost star struck and apprehensive about introducing myself to him. At the end of the panel, I was going to head over and introduce myself to another member of the panel but he was in the middle of a conversation with someone else. So I turned around and there was Ty coming right at me. So I reached out and introduced myself. I don’t know what I was concerned about because he was one of the nicest people I met over the entire weekend. I ended the day having a great conversation with Ty and a few other people establishing even more great relationships.
The start of the second day was so much better than day 1 because I knew what to expect and I had already started building some friendships. So right off the bat I was able to sit down in the lobby and have a great conversation with Ken McArthur. Shortly afterwards I continued with another conversation with Gaz Cooper. Then the event started back up with Jayson Benoit.
Jayson’s presentation was about “Successful Solo Ad Selling Strategies”, which isn’t an area I am really interested in but his presentation was really well done and the crowd responded well. He had some great testimonials from the group about his software and work. I was able to have some great conversations with him throughout the rest of the day and you know he’s a real person just like you and me that even uses a fork to eat with like normal people!
The rest of the day just went by in a blur for me. I think at this point I was just full of information and couldn’t cram anything further into my brain. Not that the presentations weren’t fantastic and chock full of information. I had just been taught and encouraged by Ty Cohen and Gaz Cooper to focus on my specific niche and not be distracted by bright shiny objects. So I had to put on the blinders and try to keep focused on what I’m going to be doing.
So as I said at the beginning of this article, I was privileged to participate in this event and I learned a ton as result. Was it worth the time and effort to attend? Absolutely! Will I go next year? If I can afford to do it, yes without hesitation!
I tried to create a quick summary here to capture some of the things that I learned from this past weekend for me to review in the future and for others to get an idea about what happened. Does it have everything that happened, of course not. But if you have questions or would like to provide any input please do so in the comments. I’d be more than happy to answer any questions or share what I can.